No such thing happening on my site 'Throw_no_humour'

Shouldimakeit.com is is a simple quiz made in Typeform.

I ask for no data at all from users, it's totally anonymous.

Once the person has finished the quiz, and if they get a high score I have a button that clicks through to a landing page of a book I wrote. ( userbly.com )

It's called content marketing, just like Unsplash did and countless other websites do.

Provide something of value in return you get a chance to open a conversation about something you made.