However, since Google aggressively preloads most of that data while you search, it gives you the illusion of AMP pages being lightweight.
Non-AMP pages? Oh, Google will happily penalize them even if they perform better.
However, since Google aggressively preloads most of that data while you search, it gives you the illusion of AMP pages being lightweight.
Non-AMP pages? Oh, Google will happily penalize them even if they perform better.
USA Today (582KB, first item in the top news section) https://www.google.com/amp/s/amp.usatoday.com/amp/3431466002
Vox (486KB) https://www.google.com/amp/s/www.vox.com/platform/amp/policy...
The New Yorker (565KB) https://www.google.com/amp/s/www.newyorker.com/news/current/...
I meam, why exactly are 500kb of cruft is being served to present 5kb worth of data?
So even if the AMP Pages are small, they're still much larger than the page ought to be
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USA Today AMP page: 45 requests. 755 KB transferred. 1.6 MB resource
USA Today EU Experience: 10 requests. 209 KB transferred. 251 KB resources.
AMP version is significantly worse for essentially the same content (AMP version and EU version are nearly identical)
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VOX AMP: 37 requests. 575 KB transferred. 1.4 MB resources.
VOX AMP not served from Google [1]: 22 requests. 403 KB transferred. 935 KB resources.
VOX non-AMP [2]: 19 requests. 627 KB transferred. 1.3 MB resources
So, AMP is worse when served from Google. And on par with non-AMP version
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The New Yorker AMP: 129 requests (and they keep coming). 796 KB transferred. 1.9 MB resources
The New Yorker AMP not served from Google [3]: 70 requests (and they keep coming). 745 KB transferred. 1.5 MB resources
The New Yorker non-AMP page[4]: 245 requests (and they keep coming). 8.2 MB transferred. 13 MB resources.
So. The only example where the AMP page is significantly better than the non-AMP pages.
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But the page weight is already accounted for in Google Search algorithms, and The New Yorker page should have been deprioritised from search. It's not, it's in the carousel, it will redirect to the 13MB version on desktop. Meanwhile, as Vox, and USA Today and many many many others show, the regular properly made website will not differ significantly from AMP versions.
[1] https://www.vox.com/platform/amp/policy-and-politics/2019/4/...
[2] https://www.vox.com/policy-and-politics/2019/4/10/18305175/t...
[3] https://www.newyorker.com/news/current/william-barr-goes-ful...
[4] https://www.newyorker.com/news/current/william-barr-goes-ful...