Not having a model in stock one month after announcing it is not a huge deal though. Time to delivery of a Chevrolet Bolt in Canada was over 6 months after launch :/
> The $35,000 (before federal tax credits) Model 3 sedan made its world debut at an event in Los Angeles. On stage, Elon Musk announced that the car will have at least 215 miles of range, 0-60 in under six seconds, and every single one will have Supercharging as a standard feature.
The $35k Model 3 hit Tesla's webpage with "2-to-4-weeks of delivery" in late Febuary. Its April, and no one has this car yet.
https://electrek.co/2019/02/28/tesla-model-3-standard-batter...
> Tesla says that deliveries are starting within the next 2 to 4 weeks depending on the configuration in the US.
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If you trick a bunch of people to come and try to buy a product that DOES NOT EXIST YET, and then convince them to buy something else when they enter the store... that's called a "Bait and Switch". Its literally an illegal sales tactic. Tesla isn't doing it to the point where it is illegal, but it is still clearly scummy behavior and toes the line.
People are coming to the Tesla stores looking for the $35k model, and are immediately being upsold to buy $40k or $45k vehicles instead. The 35k model is the bait, the $40k to $45k models are the switch.
The $35k model 3 doesn't exist yet. But Mr. Musk has been touting that number for the past 3 years anyway. Its not common practice to tout a number for a mythical, non-existent car.