One of the questions is how long it takes sales teams to start to get productive. (Bit of a J curve from a cash pov for each hire.)
Any good data points on what the norm is for this?
Grateful for any thoughts / references here :)
In general if you have a known process, defined client demo and aren't in a regulated market or not in an enterprise sales price range then I'd target a new sales team member being productive in the first 60-90 days depending on the complexity of the product, their network etc.
If you are in a regulated market, or the price point exceeds common purchasing managers limits than you are talking about a totally different scenario.
Those are just some really high level generic points, a lot goes into setting up a repeatable sales cycle and building the team.
Check out the sales focussed near the bottom of the filtered results. Watch a couple last night that will help you answer these questions