If only there was a way as a society we could make sure common resources could be used by interested and relevant parties in an agreeable manner. Maybe some kind of group that is formed based on the input of many people and will represent their interests in this matter and others like it. If only.
Also it's really silly for one private company to own an entire TLD just because that company choose to use a generic, commonly used word. That makes absolutely no sense whatsoever.