I wouldn't quite claim that ideas aren't worth much. I know a few academics, and they are rightly careful about sharing their ideas before they get far enough with the implementation (lab work, publications) to ensure that they will be credited. If I'm going to agree that "idea stealing" is a problem, then I'm committed to agreeing that raw ideas do have some value.
Software can be like this, but in general, I think most software "ideas" are more similar to an idea for a novel, painting, or screenplay than a blockbuster pharmaceutical drug. Give two programmers the same "idea", and you'll end up with two different products - maybe almost as different as two different novels. Hell, give two writers or programmers the same detailed outline, and you'll probably end up with two different outcomes.
When I was in college, "business types" walked through shopping malls and appended "dot com" to what they saw, and thought they had a valuable idea. Now, people tend to prepend "social networking for" or "wireless". "Social networking - for surfers! for moms!"
Now one warning - however much I may feel this way, the law isn't necessarily on my side. IANAL and everything, but some IP lawyers came to talk to a startup I worked at once to tell us about how important it is to shut the fuck up, and evidently simply being "the programmer" doesn't mean you have to be included on a patent. So to that extent, the law does recognize a separation between idea and implementation.