History Sniffing: How YouPorn Checks What Other Porn Sites You’ve Visited
blogs.forbes.com
blogs.forbes.com
I've also seen this technique used on software-as-a-service sites to check for visits to competitors. If the user's already visited a competitor's landing page, an us vs. them feature comparison is shown. If the user's visited a competitor's page that's only accessed by their paying customers, offer them a coupon for switching. If the user has never visited a competitor at all, don't mention any - why educate the user about alternatives?
Using history sniffing to validate the quality of data purchased from BlueKai is a new one to me, but plausible.
Whatever the rationale, it's still a violation of user privacy.
What most reporting on it fails to cover is the nature of the "history sniffing". They cannot view your browser history. What they can do is query specific URLs against a black box that either says "yes" or "no" to the question "has this user been to this exact URL at some point in the past?"
http://code.google.com/p/chromium/issues/detail?id=56802
So I don't think history sniffing using this method is possible anymore in Chromium. I disappointingly found this out when playing around with facebook history sniffing, so if anyone thinks I'm wrong please let me know!
To support your statement, I haven't found anything saying this has been removed.
Did Forbes just tell me to go to YouPorn.com? :)
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