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This is awesome.

They could have put the same message in two paragraphs of text and a bullet-point list, and I would have quickly glanced over it and forget it the same minute. Instead, I had a lot of fun reading each point, several times.

It's amazing how user experience IS the key.

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personally I found it really crappy user experience.

I'm on FIOS, and it loaded extremely slow. So for 20 seconds I was staring at just the top image and the person's icon...and wondering how crappy they are to have so much black space.

I think a good improvement to address this problem would be to split up the background image so that the top can be shown while the bottoms bits are still loading. A 3MB single background image is not a great experience.

Can't you just use a graphics format that loads from top to bottom?

Seems like the site is just getting hammered.

But still I have no idea what this stuff actually does. Some encryption software? Maybe.

Software to secure your sensitive information on your mobile device from my reading of it. It's obviously aimed at people who aren't interested in implementation details. Wether or not it uses encryption is an implementation detail.

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