Because there's a barrier to entry with some of these "less ethical" tools, especially analytics, hard to compete with free or having to self host. We can/need to do better?
Website: https://matomo.org/
GitHub: https://github.com/matomo-org/matomo
Demo: https://demo.matomo.org/
You can both self-host or use their managed service. They are absolutely competitive with Google Analytics.
You are selling out the privacy of your users so you can save ten bucks on analytics.