Google is collecting surveillance data on it's consumers, that the majority of it's consumers don't even know is being collected.
At what point does it become Google's responsibility to make a reasonable effort to inform people about their surveillance practices? I'd say if polling shows that the majority of your consumers aren't aware of your surveillance practices, you aren't being honest.
The last time we tried to push the responsibility onto individual organizations to inform the public of the basics of how the Internet works, we ended up with "This site uses cookies" dialogs popping up redundantly and annoyingly everywhere.
I think I'd rather see the money spent on a public education campaign, not unlike the US Health and Human Services videos of the 1950s. While hokey and hilarious by modern standards, they provided a real service in helping Americans reconcile with rapid advances in technology and hygiene (including now "common sense" ideas such as "Don't play in construction sites" and "Drinking and driving are dangerous").