Everything that we do in life is a form of marketing and PR. The very way we present ourselves to the world, our body language, how we dress, make up, color and style our hair, stuff that we talk about, it's all an attempt to sell ourselves as better and smarter and sexier than the competition, and we all do it all the time. And for all of us at least part of it is really just plain fake. If you'd apply the same rules used for commercial products on all those happy couples, perfect housewives, cool bros having crazy adventures that you can see all over Facebook, Instagram, etc. they'd all be charged for false advertising. So don't be that hard on people trying to sell you skateboards...