As to Romania—that country has vastly lower broadband penetration in rural areas (where more than half the population lives) than the US: https://www.broadbandtvnews.com/2018/05/22/romanian-broadban.... Also, costs are not easily comparable across countries. The vast bulk of costs of building fiber in the US is labor costs, both for initial build and for ongoing maintenance. Building infrastructure in a blank slate with developing country labor costs is a very different proposition than doing the same thing in the US. (It’s also why China can build tons of high speed rail while the California HSR project ran out of money before getting out of Fresno.)
> the “subsidy” is really coming out of their own pocket
ISPs lobbied really hard during the 1996 rewrite of the USF so they could add the “Universal Access Fund” line item on your bill separately. So, by and large, it’s not coming out of their pocket.
> The universal service fund only recently started offering subsidies for broadband
Not sure what you’re referencing when you talk about subsidies, but the USAC website says that they offered $200m in 2000, and the number quickly goes into the billions from there.
https://www.usac.org/about/tools/publications/annual-reports...
As to broadband subsidies: prior to 2011, the universal service fund only covered subsidies for broadband to schools and libraries, through the e-rate program. It wasn't until 2011 that the USF started subsidizing broadband generally through the Connect America Fund.