I guess the key is to hire in proportion to revenue and offer to pay more equity than dollars. This, Paul argues, has employees working harder for the startup, sticking around through tough times, and reducing the burn rate.
The second key thing is, either hire people who can code or can go out and get users.
As an example for NFLX with $2.2M revenue per employee ($15.8B rev / 7,100 FTE) if they could save $150,000 per employee it's only $1B to the bottom-line. By hiring "the best" and keeping operations as simple as possible paying more per employee may actually be financially better for them too.
Also, Netflix is a great example of a product that could be engineered anywhere with US based design/management (if you’re of the opinion that innovative ideas start here). Especially since they’re on AWS for infra.