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> Which brings us to the elephant in the room: what are Google's motives behind this (clearly intentional) change?

They are maximising ad revenue, not the search relevance/usefulness.

I was looking forward to seeing someone else share this opinion. So the google behavior is driving some users away, im wondering why others are sticking with it? I propose that in the course of professional contact we should strive to avoid use of google as a verb. Yes i know its not slick to say, "Perform a search - using the search engine." instead of, "Google it."; but it starves a mentality, i think it would disconnect the G-word from the perceived face of the internet, The whole point is a monopoly eventually gets out of hand and starts screwing its users, to its own benefit, due to largesse of the users. If google is to improve itself, We the users have to force it to by ignoring it and going elsewhere, This i think starts by RE-Realizing, as a herd, that there is choice other than the Alaughabet search engine [aka google].

> I propose that in the course of professional contact we should strive to avoid use of google as a verb.

Stopped using "google" as a verb a long, long time ago, in favor of just saying "search". I don't think that's ever confused anyone.

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