The Great Sriracha Battle Is Coming to America

> “I never worry about where they are selling more or less because we are too busy making it,” Tran said. “I know that I cannot make enough of my product to meet the demand, so let them have it and work together for the consumer.”

What a nice philosophy! Of course, eventually the market and the producers will mature, and every sale from one producer will be a sale lost from all other producers. But hopefully that day is far away.