More of us keep finding that unquestioned following the values of a system created in ignorance that we could lower Earth's ability to sustain human life and culture doesn't make us happier.
Taking responsibility for how our behavior affects others doesn't sound as much in-the-moment fun as most of the crap that burning fossil fuels does, but it builds community, personal growth, and enduring emotional reward.
I used to crave eating mangoes in the tropics and seeing as many of the world's sites as I could. Now I see the bigger issue wasn't the mangoes or sites, which were passing fancies, but the craving, which the oil industry shows in the article. Life in service of others, compassion, responsibility, and such outweigh whatever profits they get abandoning them.
I can give their past generations of pollution the benefit of the doubt for our collective ignorance. The evidence of the result of their craving is overwhelming now. I hope they escape that craving in favor of responsibility and humanity before my home, and the homes of billions of others, is underwater.