No one wants to be making electric cars until everyone is making electric cars.
Everyone wants to make electric cars, but no one wants to step out in front.
Now that we're seeing Tesla succeed, I suspect the bit is being flipped, and a lot of companies are trying to convince each other that we should all jump into making electric cars now.
Opening up patent libraries lowers the barriers for others. It's grabbing the hand of the kid next to you before you all jump off the dock together to go swimming. It doesn't fundamentally change the nature of the landscape, but it makes it easier to get started.
One would hope, but from reading Groklaw back in the day and HN now, it doesn't seem so.
It took over another decade to move beyond 5V charging.
They saw that that didn't work out that well for them and made it royalty-free. Now it's basically the new USB standard.
Not even basically. It is USB 4: https://en.wikipedia.org/wiki/USB#USB4
Volkswagen has already stepped out in front. VW is investing 80 billion euros in their electric car effort:
https://www.reuters.com/article/us-volkswagen-electric-insig...
VW will be the biggest producer of electric cars in a few years.
> a lot of companies are trying to convince each other that we should all jump into making electric cars now
They need to make electric cars now to meet EU and Chinese emissions fleet emissions targets:
http://fortune.com/2018/12/20/volkswagen-electric-cars-emiss...
https://www.cnet.com/roadshow/news/vw-group-more-evs-carbon-...
In the future new car sales of ICE vehicles will be banned and ICE cars will be banned from some cities, in some places as soon as 2030:
https://www.reuters.com/article/us-autos-emissions-germany-i...
https://www.thedrive.com/sheetmetal/15825/these-are-the-coun...
http://fortune.com/2017/10/12/paris-combustion-engine-ban/
If car companies want to stay in the car business they will have to produce battery electric cars or hydrogen fuel cell cars or both.
https://www.ft.com/content/3557f3da-55d7-11e9-91f9-b6515a54c...
Is it so effective in increasing customer acceptance?
I know I will dominate in an environment where EVs are popular, the only problem is, there isn't enough infrastructure for them to be popular yet. Therefore, I will facilitate an environment where they are popular?
"If the number of electrified vehicles accelerates significantly in the next ten years, they will become standard, and we hope to play a role in supporting that process."
They're confident of two things: the move will encourage further players in the space, and they'll compete well against those players.
Also, if the industry follows your lead, you always stay in front.