> Luxury car buyers don't want to maintain their cars
I think most people prefer to pay someone else, luxury marque or not. Not everyone has the skills, knowledge and tools to do maintenance beyond topping up the washer fluid.
> They are ok with paying someone else to do it
Yep, I'd rather pay someone that knows what they're doing - that doesn't mean I want to get ripped off though. BTW, a tip for car owners - always haggle on service costs. I've been a car owner for 20 years, and every time I've asked, the dealer has offered a discount, just because I asked.
> cars come with long warranties these days anyway
At least in the UK, the luxury car makers (e.g. BMW, Mercedes) come with a 3 year warranty, same as they have for a long time. This is short by comparison to Kia's 7 year warranty, and I seem to recall Hyundai offers a 5 year warranty.
Of course, if you need to actually claim on the warranty, that's when the fun and games might start... I've never actually had to claim on the BMW and Mercedes I've owned, but I've had a hell of a time getting pissed about by Nissan and just assumed other makers did the same.