This might be a plug for Hugo, but I've been using on my personal site[1] for years and it's been fantastic. I think there's something beautiful about not using JS to build a website these days.
[1] https://lacke.mn
There's also no mention of Wordpress, which is probably one of the best solutions for non-technical users. Not everyone wants to build and maintain tech stuff.
> Medium is very slow (compare). Medium's paywall is an insult to good journalism by forcing specific users to pay for content of often questionable quality. The Medium membership model doesn't work for several folks (likely you too). But, most importantly Medium dilutes your brand and negatively impacts essential metrics.