Perhaps, but look at the date on those reviews. So this person's post made more people aware of yelp and they used it to air their frustration, a bunch of people on reddit got mad and made up claims to make this company look like nothing more than a scam (one poster actually called for reddit to do exactly that) or some combination of those two.

I just posted this as a great example of about the worst way to deal with customers I've ever seen. If the company isn't a scam they could have asked the customer what they could do to get rid of the rating. If it is a scam he could have just shut up, maybe posted a few fake positive reviews and left it at that. Instead he wrote an amateurish fake-lawyer letter threatening the customer angering a portion of the Internet against him.

except none of the reviewers even tried to do business with the company. reddit said give one star reviews, monkeys give one star reviews.