My extremely limited knowledge of diesel engines is something like "they go a ton of miles, then need a major overhaul, then go a ton more miles". If you're at some kind of major overhaul milestone, then I could see the response you're getting.
'99-ish Ford kicked off the Super Duty series, but it isn't sufficiently interestingly old to a lot of people, so I can understand their the why-bother attitude.