China has many people: a large number of tourists for Cambridge MA, but only a few percent of Chinese citizens knowing about MIT are compatible facts.

I live in South Africa. One of my local malls has a busload of Chinese tourists arriving not hourly but possibly daily. Not a special mall.

China is so big that even if a tiny percentage have any interest in you, you'll think it's a heck of a lot. MIT can be a non-household name and still attract hundreds of thousands.

Yea they used to say for startups that any number of users for your free social app considered significant in Silicon Valley, you’d have to multiply that by 10x (paraphrasing) for the Chinese market.