After the Lion Air crash, Boeing basically asserted the plane was perfectly safe, and that the pilots should have followed the runaway trim process - this means turning off the electric motor which moves the trim, and having the pilots move it manually using a wheel provided for the purpose. Boeing has tried to imply that in the midst of an emergency which looks very different from a runaway trim, pilots should have followed this procedure and this was in some way their fault.
The Ethiopian Airlines crash has shown that Boeing was being disingenous. The problem is that turning off the trim motors at this stage of the flight leaves the pilots unable to move the trim fast enough manually before they crash and they are forced to switch on the electric trim - which again allows the MCAS to kick in. When pilots who are fully informed of MCAS still were unable to control the plane following Boeing's procedures then imagine the plight of the Lion Air pilots who recovered from the fault 26 times before crashing but had no idea anything called MCAS even existed. An honest admission by Boeing after the first crash would have prevented the second crash and the loss of further lives.