>> You want to apply gaming mechanics to exercise? Good! Do it and tell me about it! That sounds awesome! Make an iPhone app for it, make a facebook app for it, let me pick random strangers across the internet to challenge at it. Make leaderboards and lots of badgers, and blog about it. If you fail, write more blog posts about why you failed.

We just did that for Medical field - "Prognosis", currently at 5th position on iPhone medical apps (after 15 days).

http://www.prognosisapp.com/ http://blog.medicaljoyworks.com/