Word is that they're going to start opening up reservations for full-day events, sometime this year. Maybe $30k for the day (but that's just a guess). One wave every four minutes. 7 hours in the day. You can bring a dozen friends and surf until your arms (and legs, because the rides can be a full minute long) are noodles. Or you can bring 30 friends and still get eight or ten waves for the day.

After being lucky enough to tag along to a group that surfed there last year, I've spent a ridiculous amount of time thinking about what my income level would have to be for the $30k to seem like a "reasonable" outlay, once a year. The answer is "a lot lower than is sensible." It's a clean, head-high face, a super-fast down the line wave, and two legit barrel sections. Better than the best waves anywhere on the California coast outside of a handful of days a year.

Of course, $30k is just the entry level option. They are starting to think about licensing the plans and tech. For maybe $10M you could build your own! (No idea what it costs to run it per year.)