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It's taking advantage of the system overall, because it's based on abusing the trust implied by the rating system.

As a user, I'm reading a positive review of a place and I'm unaware this review was posted in exchange for a free meal (in other words, bought).

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This is what bothers me the second-most about the whole Influencer system.

What bothers me the most is how many people see no problem with that, which feels to me like a much bigger problem we have as a society (essentially: the growing disconnect between motive and perceived motive in information distribution and the fact that everyone is OK w that).

i believe not disclosing that you were compensated in some way violated US federal law.

I seem to recall that Kim Kardasian get busted for such.

https://www.ftc.gov/about-ftc/foia/frequently-requested-reco...

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