That 'cat and mouse' game is the natural order of things. There is no stopping that other than making things anti-competitive which is what Alphabet clearly wants to do.
Google has become evil and we should expect nothing less from a multibillion dollar conglomerate like Alphabet. This isnt the Google we grew up with. This is the publically traded company Alphabet which will do anything to increase their bottom line whether its ruining the internet with things like AMP or selling search services used to imprison chinese citizens.
Google should be ashamed of itself. Would never take a job at a company like Alphabet. It conflicts with my sense of ethics and morality.