I disagree. I know a lot of "non-techies" that switched to using iPhones just for iMessage because Google's messaging ecosystem is confusing and seems to change every 12 months. I also know a lot of non-techies that use Google Play Music to upload and manage their own music libraries. It's rumored that Play Music is going to be killed in the next few months as Google pushes YouTube music subscriptions instead. The problem is, just like with Inbox and Gmail, Google rarely ever makes good on promises to port features from old products to new ones. I highly doubt the Play Music users that specifically use it because they can upload 50,000 of their own songs are going to opt into a worse version of Spotify when it's killed off.