FWIW keyboard failures, lackluster upgrades, and the touchbar that looked gizmo-y but not useful led me to try a Dell XPS laptop a few years ago after nothing but Mac for 15 years. Windows is pretty good these days and nearly all my stuff works in WSL. I'm not going back.

Cant speak for gp, but I'll probably go non-apple hardware when my current laptop dies. About the only thing I haven't seen better for non-apple laptops is the touchpad. To me, the 2010-2012 was slightly more usable than my 2014 rmbp.

Other laptops now match or better the display, and many have better keyboards, though all laptop keyboards suck compared to mechanical (buckling spring, or cherry mx browns) imho. TBH though, I mostly use a deskop, or my work laptop on a dock. I see no upside and a lot of downside to current Apple hardware though.

Maybe I will have no choice but to switch. In the meantime when my MacBook air died I opted to buy a used 2015 Pro instead. So they are indeed losing out on my money. I used to upgrade every two or three years. Its been 5 years since I bought apple hardware aside from some cables and chargers.