It's an Impossible Burger, and left undersaid is that it's a fast-food burger. It's not an Impossible Steak or an Impossible Grill Burger. I just don't see the point, vs a high-protein high-fat patty made of bean or soy protein isolate that tastes good in it own non-fake-fast-good-meat-burger way. The only reason I am tempted to buy meat patties is that they are so much cheaper than Boca patties. An even-more-expensive patty that adds red liquid to simulate the look of heme is moving in the wrong direction.