Pardon the unsolicited suggestion but you may want to reconsider your domain name.

I'm not sure how academics would be on misspelling "scholar" even if it's a clever URL hack. It's sort of like wearing a suit with sleeves too long and pant legs too short to your job at a fashion designer - it just doesn't fit in that context. That's just my opinion.

Also, there's another site at scholar.ly that has its own coming soon page.