Because it's something kids do really well and it's something to take advantage of when learning at that age. In other words, it's better to memorize the multiplication table then find insights into how it work later, and do proofs and make connections with calculating an area of a rectangle etc. A lot of the tricks and insights don't mean anything to the children if they didn't already do many examples the rote, repetitive way and in a lot of cases the "insights" are often a distraction as well. Those should come later. Even more interesting is when children see or discover these tricks or rules on their own, then they become really memorable to them.
I don't have many samples work with, but I have observed this over the years based on my own experience, my kids and my extended family members and I have noticed the same patterns.