The article says a 90% reduction in cholesterol for the impossible burger, but shouldn't a vegetarian option have 0 cholesterol?
Impossible Burger, for example, has more than double the saturated fat of an 85% lean beef burger: 3.6 grams per ounce (derived from coconut oil) versus 1.7.
https://www.foodandwine.com/news/great-veggie-burger-debate-...
I know there is debate about the link between saturated fat and heart disease, and further question about the specific types of saturated fat in coconut oil. I have no idea what the truth is, but if you are on a low fat diet, impossible burger isn't a good substitute for beef.
I've tried impossible burger, and thought it was very good, so I'd eat it just for the flavor.
Also high in sodium, which is part of the reason why it's so yummy (to some)