Time is indeed money. Most companies track customer acquisition cost in dollars and I've often wondered whether both parties - customers and companies - would like a more direct model.

Let's say an employee earns $50/hour. And a SaaS has identified that employee as being a decision maker on their service. And let's say my current CAC ie $10,000 and the lifetime value of the service is 25k. And let's say that the SaaS closes 1 out of every 5 people that sees the demo.

Wouldnt there be appetite for the SaaS to offer 5 potential decision makers $500 each to participate in a demo? And another $1000 to the DMs company? The CAC decreases by 25% and the spend goes to the people and companies most participating in the process as opposed to tools like Marketo, and spend, etc.

Anyway, I think the guy here has hit on something but not at a high enough price.