Indeed. AOSP, SailfishX, easy to fetch some officially published repositories on GitHub, compact size devices (i.e. XZ2 Compact), decent tech specification and balanced "bloat" [1] on their smartphones is really compelling to me.

Sadly, competitors like Xiaomi (IMHO, one among the worst manufacturers [1]), Nokia HMD Global, Huawei, Samsung, Apple and many others do not give many opportunities to Sony Mobile be profitable business. I wish they will improve marketing and sales channel.

[1] Annoying telemetry that you cannot opt-out and does not care if your Internet uses mobile data or Wi-Fi. Ridiculous permission requirements for apps, i.e. Weather requires permission to make a phone call (https://en.miui.com/thread-1851703-1-1.html) and Calendar to send SMS messages.