The Goop article that's linked to is titled "The Ridiculous but Awesome Gift Guide." Goop's click-bait content game is strong.
And they're not the only ones, of course. That Hermès surfboard is an amazing artifact of our time, too. (Thanks for noting it -- I would have missed it otherwise.) It's a conspicuous consumption collaboration between Hermès and Ardmore, a media-savvy artists' collective in Kwazulu-Natal.
On the subject of "après nous, le déluge," I once did a product demo for some people who worked for a very wealthy family. TWe didn't have much background info except that the family office was "very interested" in our product (a high-end video conferencing/collaboration environment).
It turned out that the use case revolved around "gifting." I didn't understand what that meant. "The family gives a lot of gifts," was the explanation, "to each other, to other people outside the family." The people I gave the demo to were the two people on staff in charge of gifting. Two full-time people.