Could you put a pressure sensor on the pad and only power on the coils directly underneath the object? I assume with software you could selectively turn on/off areas of the mat to manage the heat problems that come with multiple coils being on at once. I could see it being a problem if they were charging all at the same time but you should be able to fake it and call that good enough. All the devices have to charge, but they don't have to all charge at once. I think you could get tunnel vision and forget that.
Could someone who is better qualified tell me why that wouldn't work?