How Apple Card Works
techcrunch.com
techcrunch.com
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I was talking with a friend a few days ago about how the physical Apple Card would work in reality. During that conversion, I came up with the idea that maybe the physical card contains a custom chip on it that an iPhone can communicate with via NFC. That NFC chip would be able to rewrite the card info (i.e. card number, exp. date, and CVV) at will to the physical chip on the card (the one that talks to the actual payment terminals) and that's how Apple is going to issue cards that never technically expire. Perhaps they'll do something similar with the mag stripe (their promo videos pretty clearly show that the physical card does indeed have a mag stripe)?
You should view it as using a safe language instead of something like C. If Rust had been invented 20 years ago, it might have been Rust instead.
At Lowes last month I noticed that chip is only accepted for credit transactions; debit has to be swiped. Or the other way around.
In the United States there are almost 5,000 commercial banks plus another 5,500 credit unions.
This is where the Apple card will put additional pressure on our institutions to be more compliant. Given that if my current bank won't allow it, I can easily sign up with Apple card and be on my way
As for the Apple Card, I’ve been fairly dismissive of most of Apple’s recent products, but this is the most interested I’ve been in an Apple product since the iPhone. It feels like a similar situation: a “device” that seems simpler to use than existing offerings leveraged off of a partnership with a company that has nothing to lose by playing along with Apple’s game. It might not be the best card offering in terms of features, but it seems like a solid choice for the masses.
- Citi Double Cash: unlimited 2% back on everything; regardless of payment method; no annual fee
- Fidelity Rewards: unlimited 2% back on everything; regardless of payment method; no annual fee
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2% is the minimum you should earn on any credit card purchase. There are a bunch of generous rewards cards that offer special cashback rates on certain categories. For instance, the US Bank Cash+ card [0] lets you pick two categories to get 5% cashback on, albeit you're limited to $2,000 in spending per quarter. After that $2,000, you only accrue 1% back. One of the categories is 'Electronics Stores', which includes Apple. In other words, you can get 5% back on Apple purchases (on up to $2,000/quarter in purchases) while the Apple Card offers unlimited 3% back on Apple purchases. There is no annual fee for this card.
The Uber Visa card [1] gets you 4% back on dining and 3% back on hotels/flights with no annual fee.
The Chase Freedom and Discover it cards both have rotating 5% categories (subject to a $1,500 per quarter maximum spend) without annual fees. Meaning, you get 5% back on specific categories on each card which change every quarter. In 2018, the Chase Freedom card had gas stations, internet/cable/phone, Google/Apple Pay, grocery stores, PayPal, gas stations, Lyft, Walgreens, department stores, and wholesale clubs as some of their rotating categories [2]. Also in 2018, Discover had gas stations, wholesale clubs, grocery stores, restaurants, and Amazon as their categories [3].
Admittedly, I believe most of the banks named above charge the "normal" fees that Apple has stated they will not be charging (i.e. penalty APR rates, late fees, etc.). But in reality, responsible users of credit cards were never going to pay those kinds of fees anyway.
[0]: https://cashplus.usbank.com/merchants/index
[1]: https://www.uber.com/c/uber-credit-card/
[2]: https://thetravelsisters.com/chase-freedom-categories-2018-c...
[3]: https://awardwallet.com/blog/discover-5-categories-calendar-...
Is it? I don't think Apple is pretending to be the most generous. I think it's trying to be the easiest/most friendly.
There are a lot of ways the Apple card is better than those you list, especially when it comes to fees. But your post is too long for me to bother going through it.
I picked your Uber example randomly.
4% back is great on dining. But it's only on dining. 3% on travel matches Apple. The rest of Uber is 2%, except for some exclusions, which is less than Apple.
Buy music and videos online? With Uber you're capped at $50 cashback per year. And you only get that after you spend $5,000 within 12 months. And then the clock resets.
Too many games. Apple's whole point is to simplify.
Personally, I don't even like the whole cashback thing, but I accept that other people do. I'd rather they just lower my interest rate instead.
Uber's rate is 17.24-25.99%. We'll have to see what Apple comes up with.
> 3% on travel matches Apple
I'd like to point out that you shouldn't compare 3% on travel/dining spending to 3% on Apple spending. They're not comparable in that way.
> Buy music and videos online? With Uber you're capped at $50 cashback per year. And you only get that after you spend $5,000 within 12 months. And then the clock resets.
You're talking about the $50 statement credit that gets applied only if you spend at least $5,000 in a single year. This credit is in addition to the normal cashback rate (which is 2%). The normal cashback rate on the Uber card is uncapped. 2% cashback is not worth talking about in the age of the Citi Double Cash/Fidelity Rewards card.
> Too many games. Apple's whole point is to simplify.
Credit card rewards systems are convoluted. But you can get modest rewards with minimal effort. I don't think the Apple Card has any value here. If the goal is to actually simplify, just get a 2% card with no annual fee and be completely done with the 1/2/3% cashback tiers.
> Uber's rate is 17.24-25.99%. We'll have to see what Apple comes up with.
The range they've disclosed is 13.24-24.24%. Which isn't really that low in comparison nor overall.
I'm looking forward to hearing about how Apple invented rewards in a few years.
So, $75 of rewards per quarter? That’s not even worth the trouble it would take to apply.
In practice, you don't use most of the 5% categories. Whenever a quarter with useless categories comes around, just stick the card into a drawer and check back in 3 months.
You're correct that the ongoing rewards rates are typically fairly anemic overall. The real rewards in credit cards comes from the sign up bonuses. It's pretty easy to get $500-1000 of value by signing up for a credit card and spending $3-5k in the first 3 months of card membership.
>Google has been able to track your location using Google Maps for a long time. Since 2014, it has used that information to provide advertisers with information on how often people visit their stores. But store visits aren’t purchases, so, as Google said in a blog post on its new service for marketers, it has partnered with “third parties” that give them access to 70 percent of all credit and debit card purchases.
https://www.technologyreview.com/s/607938/google-now-tracks-...
I’m mainly interested in the card for the privacy benefits, but would love to get rid of my iPhone (and wouldn’t want to use a card dependent on carrying one).
Does anyone familiar enough with transactions know if the physical card would still be generating virtual numbers for each transaction if you’re not carrying an iPhone?
Probably the worst industry for this is car rentals - I have often wished Amazon or some disruptive entity would get into car rentals. The entire industry exists to just to shake you down when your at your most vulnerable - far from home, unfamiliar territory, limited options. Is there any reason why they can’t accept an alternate credit card from the one that secured a reservation? No. Is there any reason the slightest change to a reservation requires the previous reservation to be completely destroyed and renogiated at a new price? No. Is there any reason that cash can not be accepted? No. I live in a state that forces the rental car companies to accept cash and they do just fine.
I did just that 3 weeks ago. Someone made a reservation for me, I used a different card to pick up the car.
When will people understand that buying something now without the money is not freedom? It's not, it's shackles.
> When will people understand that buying something now without the money is not freedom
I would imagine the vast majority of people worldwide who have a mortgage are happy with the end-result of that leverage.
Cheap capital can of course create asset bubbles, but nevertheless, debt is one of the most useful tools you can use for wealth creation, innovation, and economic growth.
I guess someone's never had his car break down far from home.
i.e. "I'm going to save money because I get 2% cash back" ! Type of reasoning. Marketing it very powerful, lots of people have been tricked by it.
Help me understand how I've been tricked, please?
Remember, even after giving you the trip, the CC company still turns an astronomical profit.
Perhaps the world would be better off without easy money at usurious interest, but given that we're in the world we're in, the rational thing seems to be to take advantage of the rewards programs available, because I'm paying for them either way.
I said "lots of people have been tricked".
The fact it doesn't apply to you, personally is why I didn't say everyone.
Great, you're an exception to the rule. Buy yourself and beer and pat yourself on the back for not being with the majority.
In the mean time, realize you are not normal, and for most people a scheme like "cash back" doesn't actually save them money. - and we know this is true because those people paid for your trip AND they pay for the healthy profit of the CC companies.