I actually agree. I don’t want to be pranked/fooled by companies I rely on — in my opinion, companies who don’t understand that are the only ones who fall flat on their faces on April 1st and need to apologize for a PR disaster on April 2nd [0][1][2][3][4][5][and on and on...].

Big brands who want to participate should really think of it as April Dumb Tangential Jokes Day, perhaps!

[0] https://blog.google/products/gmail/introducing-gmail-mic-dro...

[1] https://lineageos.org/An-April-Apology/

[2] http://www.eurogamer.net/articles/2014-04-02-ea-apologises-f...

[3] https://www.bloomberg.com/news/articles/2018-04-01/elon-musk...

[4] http://hoaxes.org/archive/permalink/taco_liberty_bell

[5] http://www.buzzfeed.com/jarettwieselman/happy-endings-reboot...