I guess that's exactly what they are after: funny (or otherwise "engaging") three word combinations that are: (a) easy to remember, and (b) promote their service. - the default square when looking up the town i live in is leber.abhilfe.schnell (german), translated "liver, relief, quick", so maybe that's what their algorithm is optimized for?

Either way, the whole system seems pretty stupid: why 3x3m (way to high res for normal street addresses, much to coarse for anything else)? what is the problem supposed to be that W3W wants to solve? I sure dont see it...

location data is usually not shared verbally but sent via some kind of text medium - you just send GPS-coordinates from another (map-)app directly through your email/messaging-app. seems simple enough.