"They should allow Netflix subscribers to view brand new DVD movies on the day they’re released, but on a pay-as-you-watch (or 24 hour “rental”) basis. I would gladly – and I mean delightedly – pay $10 to stream a new movie, even movies I would have no intention of buying on DVD. "
Would people really fork over that much money just to watch a newly released on DVD movie?
That's more than the normal streaming plan costs for a full month, and almost as much as being able to rent unlimited DVDs. I doubt most subscribers would be down. Maybe a premium plan than gives earlier access to streaming content for an extra $10 a month would work — but $10 for one stream would probably hit too much resistance, just because you've already anchored the userbase to $7 for a full month of unlimited content.