Good point, I came here looking for the answer to this too. Hopefully kn0thing or pg can shed some light as to why this was such a horrible idea?
alexis ohanian said... I believe the biggest thing was the dangers of dealing with both cellphone carriers (this is pre "AppStore," remember) who are notoriously closed and slow-moving as well as restaurants, which aren't typically very tech-curious (all the ones I spoke with were taking online orders via fax).