Yes, well said. That's a fair point. If I think about my response to an announcement that said, "This kind of content is being banned because it reduces our shareholder value." I can't argue with that. I think, "Sure, you're running a businesses. It's a business decision. Good on ya." It's the moralist explanation that confuses me, and your comment helped me see the real decision free of the spin and justification that cam with it.