Pretty sure the Turing award is at least as well known as the Turing test.
Google trends seems to indicate the opposite.
https://trends.google.com/trends/explore?q=turing%20award,tu...
But it's not about "well known" anyhow. It's about significance. A turing test winning chat bot would be a much bigger breakthrough then an incremental improvement in image and text classification.
It could mean no one needs to Google turing award because everyone knows what it is and don't know what the Turing test is.