Learn about Stellar Lumens
blog.coinbase.com
blog.coinbase.com
Now they are interested in stuff being valuable too.
If a brokerage did this with “learning about index options” or a forex shop did this with “learning about currency pairs” I’d seriously question their intentions. Especially the part about being paid to get your friends and family on board.
As long as I need to tell users they need a wallet and buy on some website they've never heard of, it's not working for anyone outside of cryptocurrencies.