McDonald's is a massive bottom-line franchise, so enforcing new standards that cut into margin and getting paying franchisees to put their stores on board is a recipe for disaster. I wish McDonald's would improve their quality too but that is just not what McDonald's is.

Dominos has been doing well thanks to early adoption of tech and using it to integrate with customers in new ways that the competition hasn't. They proved the success in fast-food franchises with this, and now McDonald's is trying to differentiate with tech too with this acquisition.