Aside from enthusiasm for the mission, or the chance to strike it rich, there is another important consideration: self-actualization. That is, how much do you need it?
In a way, self-actualization is like having your own personal mission. If things like impact, influence, autonomy, innovation, speed, and big challenges are important to you, than you'll probably be miserable at a well-established company, regardless of the compensation, WLB, T-shirts, pep rallies, etc.