Seems like a subpar card in terms of points. I also find it odd that Apple, a company notoriously averse to discounts and deals, is entering a sector absolutely dominated by nothing but discounts and deals.
That's simply not possible, is it? In terms of an all purpose spending card?
I see this as a 1% card with special "categories" that I don't care to keep track of. The world is littered with those. Double Cash is OK, but has international transaction fees last time I checked.