That is exactly what the parent was saying. They would not consider a financial product that bypasses the major payment processors (Visa/MC) unless it has similar customer protections built in.
How long until these companies start skipping payment processors like Visa and Mastercard?
Should that come to pass, the Apple card becomes...an Apple card.
The two seem intertwined, even though they aren't. I just assumed Apple -- if they became a payment processor -- would still provide those protections.
If they didn't, which I see is maybe what the OP was alluding to, why would anyone use the card?