YMMV but I absolutely will not bite on non-creditcard-facilitated payments until/unless the same or better consumer protections are in place.
What do you mean?
How long until these companies start skipping payment processors like Visa and Mastercard?
Should that come to pass, the Apple card becomes...an Apple card.
The two seem intertwined, even though they aren't. I just assumed Apple -- if they became a payment processor -- would still provide those protections.
If they didn't, which I see is maybe what the OP was alluding to, why would anyone use the card?